Our values

German Craftmanship

It is our main goal to produce hand tools which naturally support our customers at their work.

With the know-how of our employees at our production location in Herdecke, which has developed over decades, we ensure the best functional characteristics.

High-quality materials

No two types of steel and wood are alike. For our production, we use Q & T steels which meet our material requirements for the combination of hardness and elasticity. We obtain the woods we need from controlled farms which are FSC®-(FSC-C007762) oder PEFC™-certified. In the selection of the trunks, our suppliers keep a high-quality awareness.

Careful processing

Each IDEAL-product is subjected to a quality inspection after every single work stage. The evidence of the unique quality which results from our quality standard is that we are the only remaining industrial manufacturer of spades in shovels in Germany and one of the last ones in Europe.

Useful innovations

Innovations are essential for any business. But not all of them are necessary. We, as a medium-sized company with a long-term focus, question each of our planned innovations. Do they strengthen our market position? Do they help us fulfill our commitment to sustainable management? Do they create clear benefits for our customers and employees?

Unique precision

We offer solutions for various demands of our customers, no matter if it as a highly automated industrial company or as a manufacturer. The main questions which are the focus of our actions are: What does the customer expect from our product with the given price and how could we meet or exceed his or her expectations?