Our values

German craftmanship

It is our main goal to produce hand tools which naturally support our customers at their work.

With the know-how of our employees at our production location in Herdecke, which has developed over decades, we ensure the best functional characteristics.

High quality materials

No two steels and woods are alike. For our production we use Q & T steels which meet our material requirements for the combination of hardness and elasticity. We obtain the woods we need from controlled farms which are FSC®-(FSC-C007762) oder PEFC™-certified. In the selection of the trunks our suppliers keep a high quality awareness.

Careful processing

A product of the brand IDEAL is subjected to a quality inspection after every single work stage. The evidence of the unique quality which results from our quality standard is that we are the only remaining industrial manufacturer of spades in shovels in Germany and one of the last ones in Europe.

Useful innovations

Innovations are important for any kind of business. But not all of them are necessary. We, as a medium-sized company with a long-term focus, question each of our planned innovations. Do they strengthen our market position? Do they help us to fulfill our commitment for a sustainable management? Do they create explainable benefits for customers and employees?


Unique precision

We offer solutions for various demands of our customers, no matter if as highly automated industrial company or as a manufacture. The main questions which is the focus of our actions is: What does the customer expect from our product with the given price and how could we meet or exceed his or her expectations?